A Fuzzy Multi-criteria Decision Making Approach to reorient the use of Triple Bottom Line Model for Sustainable Solutions in Electronic Waste Generation

In this modern era where advancement is continuously reshaping the world, technology is rapidly shifting towards sustainable solutions. The traditional framework for sustainable development, the triple bottom line model, focuses not only on economic aspects, but also on ecological and social aspects. It encourages corporations to maintain a balance among these three factors to achieve sustainability, but practically many organizations have failed to do so. This paper provides a review of sustainable development taking into consideration the triple bottom line model. An extension of the triple bottom line model is proposed. The paper addresses the problem of electronic waste generation by keeping in mind the choices made by people, collected from the data attained through a survey. With the intent to solve this problem, Fuzzy Analytic Hierarchy Process of Multi-criteria Decision Making is used to attain sustainability regarding an electronic product. The objective of the paper is to focus on different criteria, prioritize them according to the weight assigned to them to obtain sustainability and gain competitive advantage.