A Study on the Cultivation of College Students' Political Values in the Era of Big Data

The cultivation of college students' political values is an important content of ideological and political work in the new era of college education. the rapid development of big data technology provides a new path for the cultivation of political values. This paper focuses on the connotation and mechanism of cultivating college students' political values in the era of big data, aiming to enrich the cultivation concept of political values in the era of big data, explore the cultivation mechanism, and innovate the cultivation method, so as to improve the cultivation effect.