Research on the Influencing Factors of Kite Culture Inheritance Based on an Adversarial Interpretive Structure Modeling Method

The influencing factors of kite culture inheritance form a complex system that is influenced by many factors, such as the inheritance mode, audience preferences, communication mode and social environment, and the influencing factors are plentiful and nonlinear. In this paper, we use the literature search method and Delphi method to determine the set of influencing factors and clarify the direct binary relationships between each of them. Based on the results of these methods, the Adversarial Interpretive Structure Model (AISM) is modeled and used, and the AISM model with a cause-effect reachable hierarchy is obtained by comparing the directed topological diagram of a pair of up and down diagrams and conducting a comprehensive analysis of the influencing factors of kite culture inheritance. Finally, the validity of the model is proved through the project practice of talent training in the National Art Foundation of China. The results of this study show the following: policies and regulations and product characteristics are the root cause elements affecting the inheritance of intangible cultural heritage.