Analysis and Research on Operation of Tik Tok Accounts of Chinese Airlines

In the “Internet +” era, Tik Tok App is widely used in Chinese airlines and recognized by enterprises and ordinary users. The use of Tik Tok is conducive to improving the innovative service level of airlines and enhancing economic benefits. This paper, taking Chinese airlines' Tik Tok accounts as the research objects, investigates and analyzes their current service status, and proposes four optimization strategies for enhancing the influence of Tik Tok accounts of airline carriers in China and providing reference and guidance.