Research on the Influence of Logistics Service Quality on Post-purchase Behavior in E-business

Focusing on one of the hot trending topic of e-business, this paper establishes a theoretical model on logistics service quality of online shopping, customer satisfaction and consumers' post-purchase behavior, acting as independent, intermediary and dependent variable respectively. After collecting data through conducting questionnaire survey, this study uses SPSS24.0 for reliability, validity and factor analysis, and applies LISREL software for path analysis in order to test the model. Research results show that the reliability, information interactivity and economy of logistics service quality have a positive impact on consumers' post-purchase behaviors such as repurchase, product review and word-of-mouth recommendation, through the mediating role of customer satisfaction.