Training with a world champion: augmented reality applications in sport Design-led research

Recent and continuous innovations in the field of extended reality and, in particular, augmented reality, are able to revolutionize different aspects of the reference market sectors. At the same time, a constant evolution in the area of artificial intelligence, machine learning and deep learning, if combined with the aforementioned innovations, allows to conceive solutions able to shape new ways to inform, to improve skills and to spend time. The ability to simulate contexts, environments, actions and emotions and the possibility to use the data generated by the simulations in a disruptive way permit to imagine and create learning and strengthening paths.This developing research has been carried out within the Interdepartmental Laboratory EDME (Environmental Design Multisensory Experience), which belongs to the Design Department of Politecnico di Milano. It has been conducted by investigating the state of the art of augmented reality and artificial intelligence technologies, highlighting interesting and highly innovative case studies; from this first phase we moved on to analyze the sport sector in which an important potential for future development was recognized. The last part of the first phase of this research project consisted in the elaboration of a concept for an enabling technological system and a business model with a high innovation coefficient, whose realization is hypothesized for the year 2030.It is intended to demonstrate how a design operation, which started from emerging technologies and a sector of high interest and assumed a scenario of use over ten years, is not only extremely interesting but also, and above all, useful to consciously predict and accompany the aforementioned technological development.