Research on Demand Analysis Model of Hot Product in Food Industry

This article introduces the relevant situation of Hot Product and discusses the strategy of creating Hot Product from the perspective of enterprises. This article takes durian in the fruit industry as an example, and selects the annual imports of durian in China as the raw data. Based on the artificial neural network (ANN) algorithm, the article proposes a prediction model of annual imports of durian in China, and uses the trained model to predict the annual domestic durian imports in the next year. The model provides important guidance in forecasting the annual import volume of fruits and it could tell which type of fruit is going to become Hot Product in the near future. It can help enterprises and individual business to predict the import and export volume and sales of their products, and show them the prospects and market trends of these products.