Research on the Design and Marketing Platform of Changsha Kiln Ceramic Products

In the context of the Internet era, people's individual needs and consumer desires for products have become involved and diversified. In view of the shortcomings of small ceramic enterprises and manual workshops in design and operation, this paper studies the ideas of designing and building the marketing platform for ceramic products of Changsha Kiln. Based on the creative material synthesis platform of Changsha Kiln ceramic art, this paper makes a detailed analysis of the three design and marketing methods in the platform, including process, function and style, and analyzes their experience value. Changsha Kiln ceramic product design and marketing platform follows the principles and concepts of design marketing, and applies service design and precision marketing to the platform construction planning, so as to solve the problem of increasing the added value of products, realize commercial interests and meet the needs of all parties, and provide reference for the research of ceramic product innovation. And provide a reference for ceramic product innovation research.