Data collection on Shipper’s Preferences Using Simulation Games: : A Synchromodality Case Study

The development of new more efficient freight transportation services requires in depth understanding of the engaged stakeholders behavior. Simulation Games (SG) have been used to study decisions and raise awareness over complex transport problems. This paper investigates the possibility of applying a simulation game as an innovative data collection tool for choices related to freight transport. Games sessions were organised with Dutch logistics managers and data on their choices for synchromodal services were collected. Model results revealed reliability, costs and reduced work load as key factors making shippers to opt for more synchromodal services.