Simulation of Gamification Elements to Promote Carpooling in a Closed Community

In recent years, we have seen a wide spread of gamification as a tool to motivate individuals into following a considered action or set of actions. However, there are not so many methods of evaluating the effects of its implementation. This paper focuses on the particular case of promoting carpooling in a closed community. We show that the combination of contributions from a set of gamification elements can decrease CO
₂
emissions in about 11%. Additionally, the individual contributions of each element are ranked, showing which elements contribute more and less to the reduction of carbon emissions. Regarding this matter, statistics are considered the best element, with the potential to promote a reduction of CO
₂
emissions in about 1.515%.