Quantitative Entrepreneurship Applying Portfolio Theory

The paper applies quantification approach for the assessment of the result of entrepreneurship activities in resource allocation. It has been used model from the portfolio theory by means to maximize the investment profit and to minimize the risk. Numerical application is given with equities from the Bulgarian Stock Exchange with recent market data. The calculations are illustrated with Excel software suit, which allows practical usage of the developed sheet, programmed in a way to optimize the financial resource allocation.