Study on the Win-Win Strategy of Douyin and Its Users

Today is the era of mobile media. Short video has become one of the newest and most popular forms of social and entertainment because of its creativity and fun. As a new channel for corporate online marketing, short video platforms need to achieve lasting and win-win results with their users and create a mutually beneficial and win-win ecosystem for sustainable development. This article first analyzes the user characteristics and current status of the Douyin short video, then analyzes the current problems and causes of the Douyin platform, and then analyzes the psychological characteristics of the short video audience. Based on this, it proposes to maintain and user Suggestions for a mutually beneficial and win-win relationship.