An Empirical Study to Analyze the Impact of Instagram on Students' Academic Results

Instagram is very popular worldwide, however, a few studies have been conducted regarding the impact of Instagram on academic results. These studies are based on self-reported data which may provide inaccurate findings. Using actual usage data of 7 days, this paper presents a quantitative study [N=71] to examine the impact of Instagram on academic results. We also present how much Instagram is used in different time ranges (e.g. morning) and what is the impact of that on CGPA. We found that Instagram usage behaviour varies by time range. Students used it maximum in the evening and minimum in the morning. However, our correlational analysis shows that there is no correlation between Instagram usage data and CGPA. Supporting this, our comparative study also shows that high and low Instagram users have indifferent CGPA. These findings highlight the possibility that negative impact of social media can be mitigated through proper use.