Enhanced Knowledge Acceleration Estimator Optimally with MARS to Business Metrics in Merchant Ecosystem

Business Intelligence and Analytics (BIA) can be utilized to help different business choices from operational towards a more decisive strategic plan. There needs to be, a priority scale strategic business decision, by looking at the goals and considerations of the complexity of the wide diversity. In this study, the paper examines and measures the benefit of business opportunities in the most effective application of BI. Performance enhancement is by adding the MARS method to generate a predictive model in the data derived from business metrics within the ecosystem of user behavior and its competition. Measurement shows the optimally statistical learning is from 85.94% to 99.86%. BIA with forecasting has the optimal model to re-create the best measured learning accompanied by the results of a significant level of collaboration (max M) and the number of 2 BFs and 13 BFs determined by the best value model.