Corporate Social Responsibility as a tool for healthtech startups: Modelling enablers of healthcare and social support system to fight Coronavirus Pandemic

The coronavirus pandemic (COVID-19), which emerged in late 2019, has become a severe threat to the whole world, having killed several thousands of people within a time span of two to three months, and thus prompt actions to fight this pandemic are required. To deal with this situation, many healthtech startups have stepped forward to provide potential treatment options. However, these startups do not have as many resources as large organizations have; therefore, corporate social responsibility (CSR) can play a significant role by providing support to these healthtech startups to aid in improving their actions. This study contains the crucial enablers of healthcare and social support systems which can help these startups to improve their services and healthcare solutions that provide treatment to patients with coronavirus. The enablers were extracted by performing an extensive literature review in the field of health and social care so as to analyze their importance and hierarchical relationship; the study has used expert mining and ISM-MICMAC methodology. The results of the hierarchical relationship model show that CSR support with frontline workforce engagement and treatment chain management plays an essential role in the fight against the coronavirus pandemic.