Research on the Application of Augmented Reality Technology in TV Programs

Augmented reality technology is a technology that integrates real world information and virtual world information. The application of augmented reality technology in TV programs is to simulate and display some video, audio, even taste, environmental atmosphere, etc. that are difficult to experience in the real world through computer technology, so that users can pass visual, auditory, and taste And touch. In the field of television production, from the teletext system in the 1990s to the virtual studio system and real-time virtual implantation system, TV workers have been using technical means to superimpose different virtual information on the video images taken by the camera Above. TV practitioners use ar technology to present the audience with more brilliant pictures, richer information, and more refined TV pictures. At this stage, the augmented reality production technology emphasized in the field of television production is mainly visual augmented reality technology. This is a technology based on real-time tracking the position of the image taken by the camera, and superimposing the corresponding video, audio, graphic information in real time through the computer system. This technology can superimpose virtual information on the TV screen to the real world. The ordinary TV screen not only displays real-world information, but also displays virtual information at the same time. The two kinds of information complement and superimpose each other, and even through elaborate program creative design, a good interaction effect between the real world and the virtual world can be achieved, which ultimately makes it difficult for viewers to distinguish between the virtual world and the real world in front of the TV screen.