The Influence of Image of 10 New Prioritized Destinations on FOMO among Tourism Students

Fear of Missing Out (FOMO) has become a common trait particularly among Generation Z. However, little research on FOMO and its relation to tourism destination image has been conducted. The objective of this paper is to analyze how image of 10 new prioritized tourist destinations in Indonesia affects Tourism college students as part of Generation Z, particularly related to FOMO. This research used a quantitative method to investigate how destination image influences students' FOMO. E-questionnaires were used as a survey instrument. Results of the study suggest that there is a relatively small linear causal relationship between destination image and FOMO.