Social Media Impact: Generation Z and Millenial on the Cathedra of Social Media

in the current generation social media marketing is one of the most influential strategies to gain the attention of millennials and affect their purchasing power towards any type of product or brand. Marketers in general for companies are definitely familiar with the idea of social media but can't quite grasp the in-depth aspect of using it for higher purposes, as in they can understand that they can use it for marketing, but there are several more supporting factors that need to be considered and how nowadays there is an educational value as well towards social media. Social media marketing is a strategy several brands have taken up for the past few years, brands and companies are beginning to focus on improving their social media presence and the initiatives they take on and how they approach consumers. The flourishing target audience focus is directed towards millennials, because millennials are digital natives which are defined as being brought up in an era where technology literacy is what they grow up with and opportunities towards technology is vast and never ending. This mannerism of millennials makes it an opportunity for marketers, companies and brands to utilize the aspect of social media to influence how and where millennials utilize their disposable income.