Assessment with Contemporary Technological Tools used for CSR Practices: Perception of Customers of Luxury Chain Hotels

The aim of this paper is to find out the perception of customers of luxury chain hotels established in Delhi, India about the contemporary technological tools used for corporate social responsibility (CSR) practices. The present research includes the study of secondary and primary data. The secondary data was collected through articles and papers from journals, magazines, official websites and others publications. Self-designed questionnaire was used to collect data from respondents as primary source. The results of questionnaire was analyzed and interpreted. It is observed that technological tools used for CSR practices attract customers' loyalty and willingness furthermore; it has a positive impact on the corporate performance. A total of 243 customers participated in the survey by visiting hotels and rest of the customers were contacted on the basis of personal contacts, references and high profile people of various companies. This paper will help the hotels to learn paybacks of adopting CSR practices in hotels' long term policies.