Influence of MOOCs eWOM on the Number of Registrations and Completions

MOOCs (Massive Open Online Courses) users continue to rise in number globally, and accordingly, the electronic word of mouth (eWOM) for MOOCs is an important source of information for MOOCs learners, but research on the effects of MOOCs eWOM is still lacking. Therefore, from the perspective of group size and group recognition in the MOOCs online review forum and the internal relationships in the MOOCs course learning forum, this paper studies the influence mechanism of MOOCs eWOM on the number of registrations and completions. First, according to the literature review, based on the number of online reviews, the online rating valence and eWOM publishers in the MOOCs online review forum, as well as the number of posts and the number of teaching assistants in the MOOCs course learning forum, research hypotheses are proposed in this study to construct a conceptual model. Second, Coursera is the typical MOOCs platform that is selected as the research object to obtain data from November 2018 to August 2019. Third, after preprocessing the data, on the basis of the Hausman test, the corresponding fixed effect of an econometric model is established, and Stata is used to process the data to verify the research hypotheses. Finally, according to the research conclusions related to eWOM, to improve the number of registrations and completions of MOOCs, development suggestions are proposed for MOOCs platform providers and MOOCs course providers, as well.