The measures of e-commerce awareness in Thailand industries: survey and analysis perspectives

This paper discusses the potential of e-commerce in Thailand by reviewing the awareness and readiness of the companies in the selected industry sectors. This study also identifies the enabling factors, the bottlenecks and, forecasts the future growth of electronic commerce in Thailand. 500 companies were selected from different industries, 146 out of 500 responded with usable answers. The response rate was 30%, which is an expected rate for such surveys. Awareness of e-commerce among the Thai companies is very high but investment to develop an e-commerce application is very poor according to the survey. Most of them use Internet related e-commerce just for the sake of it and not to do business. There is a trend of creating a web page in most of the companies. Further, findings reveal that these companies have also been using e-mail and Internet in addition to developing web pages. They have planned to invest 1% of their total sales in future in the selected areas of the application. The ANOVA result shows that there are no significant differences across both forms of e-commerce and industry type. P-value is higher than 0.05 in all cases.