Big Data Analytics Tools and Applications for Modern Business World

In the modern world, data is the unavoidable word. The digital environment in almost all our day to day life is linked with digital data. Effective data management is one of the important tasks. The gradual growth of technology in recent years, the generation of data has increased exponentially. Everything, ranging from sending a mail to simply browsing the internet generates data and this is collected and stored. This data has countless uses in various fields such as medicine, business, agriculture and marketing, but most of the time it goes unused. Business intelligence is a key factor in the current business world. Business growth is purely depending on technology. Technology is not only used in manufacturing it is applied to getting the customer. The data analytics is still in its earlier stages and has a long way to go before it yields favourable results. It is a good time as any to start working in this domain to utilize its prowess. This article has discussed the opportunities and growth of data analytics in the research domain. It can face soon when it reaches its advance stages. The big data is handling a larger amount of data in a conventional and non-conventional manner. Technology is playing a vital role to handle larger data from the database. This article is to discuss data analytics application in modern industry. In the technical perspective, big data Map-reduce is an advanced tool and for simulation part, R tool is used.