Taxi High-Income Region Recommendation and Spatial Correlation Analysis

Taxis provide essential transport services in urban areas. In the taxi industry, the income level remains a cause of concern for taxi drivers as well as regulators. Analyzing the variation trend of taxi operation efficiency indicators throughout the day, mining high-income orders hot-spots and high-income regions at different periods, will effectively improve the average hourly incomes (AHI) of drivers. This paper selects the order data for each day of holidays, working days, and non-working days through the taxi order dataset of October 2019 in Xi'an. Firstly, we analyze the variation trend of taxi operation efficiency indicators in the three days. We next divide the orders into four income levels based on the Natural Breaks accordingly. Then, we use Tyson polygon and mash map matching methods to visualize the high-income orders hot-spots and high-income regions. It is significantly to analyze and summarize the visualization results. Finally, we compute the Moran'I index to measure the spatial correlation between high-income orders regions and high-income regions. The results show that (1) the number and the spatial distribution of high-income orders hot-spots and high-income regions at different periods are different. (2) Some places are hot-spots, but neither high-income orders hot-spots nor high-income regions. (3) The high-income orders regions and high-income regions have a strong correlation in spatial distribution. This study provides suggestions and insights to taxi companies and taxi drivers to increase their average hourly income (AHI) and enhance the efficiency of the taxi industry.