Instagram as a new platform for broadcasting audiovisual content: the case of “Circular”

Social networks have become another tool for corporate television groups to broadcast audiovisual content due to the great benefits they offer. The new functionalities implemented in social networks enhance the creativity and the creation of new formats. This is the case of the social network Instagram, where we can find profiles of new audiovisual platforms developed by traditional corporate television groups that offer new interactive transmedia formats and that stand out for their originality. This article analyzes the case of “Circular” a horror series designed to be broadcast on Instagram on the Playz channel, the digital platform for young content of the Spanish Public Broadcasting Corporation (RTVE).