Smartphone Repurchase Intention in Indonesia

Technological advances have changed the way humans made, distributed, and received information in the last few decades. The discovery and innovation of mobile phones is one proof of the rapid changes in technological progress. Smartphone devices are tightly bound in human daily activities because they easily give users access to the internet 24 hours a day. The rapid increase in smartphones in developing countries indicates the need for empirical studies related to the repurchase intention among smartphone users. This study aims to determine factors affecting smartphone users' decision related to repurchase intention in Indonesia. A sample size of 152 smartphone users from metropolitan cities in Indonesia was statistically drawn using questionnaire as the research instrument, and analyzed by using partial least square method. The result of data analysis showed that ease of use, customers expectation, and perceived quality are the factors that significantly affect repurchase intention among smartphone users in Indonesia.