A Scalable Platform to Collect, Store, Visualize, and Analyze Big Data in Real Time

Twitter has withstood the test of time as a successful social networking platform. In many circles globally, the majority of users choose Twitter when choosing a social media outlet for reliable scientific information and news. However, the Twitter application programming interface (API) limitations do not allow for low-cost data science options for academia. It becomes very expensive for academic researchers to gain the full potential of data analytics available from Twitter using a free API account. In this article, we present our big data analytics platform developed at our DaTALab at Lakehead University, Canada, that allows users to focus on their Twitter search criteria and gain access to large amounts of Twitter data at the touch of a button. The platform supports the collection of social media data and applies many filters for cleaning and further use for machine learning (ML) and artificial intelligence (AI)-based systems. Our focus has been primarily on healthcare-related research, which shows the strength of the presented platform. However, the platform itself is malleable to any topic of interest. Data collected and processed are suitable for further AI/ML analysis. We present our platform using a specific healthcare search topic to emphasize the power of our system for future research endeavors in the healthcare field.