Application of Blockchain News Production Based on Digital Encryption Technology

Blockchain technology provides a new logic for digital content production. At present, the Internet is a “one center, multi node” technology architecture. Blockchain constructs the underlying structure of “multi center, multi node”. The block chain's digital encryption, backtracking, distributed account book and time stamp can solve the problems that the network data is easy to tamper with and not easy to save. Meanwhile, it provide a new technical support for the verification of news data. On the basis of Hasche Algorithm, the information after user's signature and authorization can be disclosed in the network, which can ensure the security of user's personal information. On the other hand, the application of blockchain in the field of news production can reshape the trust mechanism between communicators and users. This study uses observation and induction to describe the application scenarios of blockchain technology in the media industry. The application of blockchain technology will change the existing mode of news production and distribution. Specifically, Based on the main chain and parallel chain of DAG account book, this study considers that blockchain technology has a strong application value in the fields of news copyright protection, news source verification, advertising traffic fraud control and so on.