Technology oriented value propositions for Bluetown Case

Blue Town is a Danish business operating in India as a managed hotspot service provider for rural areas. Bluetown has partnered with BSNL in Jharkhand, a state in eastern India, to provide Wi-Fi hotspots in rural areas with hotspots present in over 782 remote locations across Jharkhand. Even with a significant number of hotspots present, Bluetown is trying to come up with solutions to create a sustainable business. The goal of this paper is to analyze the Bluetown business using BeeStar and other business modeling tools and ascertain the “As is” situation of the business and also come up with a “To Be” approach.