Cognitive Friendly Principles Based Drop Out Rate Reduction Approach

Cognitive overload is one of the major cause of e-learning course dropout. The fundamental characteristics of course design are graphics, words, audio and segmentation has a direct impact on e-learner's attrition rate. Over the past two decades, researchers, specialists in educational psychology such as Mayer, R.E. have established links between course design and cognitive effort. [9] According to him, people learn easier when the message is in line with the way the human brain works and the cognitive load imposed on the learner. Among these psychological principles that serve as guidelines are: the principle of contiguity, modality and segmentation. The application of these psychological principles is sometimes made difficult by budget constraints or difference in learner's skill level.