Price Competition and Value-Added Service Differentiation in Power Sale Market

In the context of the full liberalization of the second round of electricity reform in China, the price competition and value-added service differentiation strategies of newly established power sales entities were studied. Based on the current situation of the sales side, the strategy of “price competition and value-added service differentiation” is proposed as the main countermeasure for the power sales entities to respond to the current market situation of power sales. On the basis of modern game theory, by mapping the relevant models in game theory to the power sale market, a two-stage model of price competition and value-added service differentiation is constructed to obtain relevant preliminary conclusions.