The use of smartphones in enhancing the travel experience of young adults in Singapore

Innovative technologies are rapidly being incorporated into the tourism industry and are becoming an integral part of the tourism business. Smartphones have become essential navigation tools for tourists and these days tourists are more inclined to accept recommendations from smartphones. This study examines the use of smartphones in enhancing the travel experience of young adults in Singapore. Data compiled using a quantitative method, (i.e. 102 responses from online survey questionnaire) to study the use of smartphone in conjunction with travel experience confirmed that new technologies are constantly being integrated into the tourism industry and the use of the smartphone is enhancing the tourist experience of young adults in Singapore. However, there is also a growing concern among tourists regarding data privacy issues. This study also provides directions for future research in the areas of the influence of smartphones on on-site tourist experiences using the conceptual framework of the Orchestra Model.