Tourism Based Games: A Study of Challenges and Profits

Tourism based games are becoming a popular choice in different sections in tourism, from marketing and advertisement to accommodation, it is helping the industry to entertain tourists while educating them and bring them new experiences. These experiences are more rewarding, creating a higher level of satisfaction while increasing loyalty to the destination. The aim of this study is first to discuss the role of serious games and gamification in tourism in brief and second to analyze two location-based games and their relation to tourism, how they impact the tourists, and what are the impacts they have on their targeted destinations. In this paper, both theory and field study are helping the authors to analyze the challenges these games are faced, the solutions they need, and the benefits they bring to the industry.