Effect of Big Data in Accounting: Case Studies in Thailand

Big Data Analytics (BDA) in accounting, play an important role in strategies for business management and can help in all decision-making processes. Most companies must therefore be seen as adopting BDA in accounting system, which is critical for a company to organize, manage and operate its processes. In order to implement BDA in accounting systems successfully, it is important to understand the underlying factors that influence BDA in accounting. Therefore, this research intends to study this perspective of factors that influence and affect successful BDA in accounting and related accounting performance. For this research, case study and questionnaire methods have been adopted. Case studies have been conducted in two Thai organizations. The findings of the two key case studies indicated 19 variables that could have an impact in accounting in BDA, which contributed to the preliminary framework being developed. Moreover, based on the findings of case studies, a survey instrument was created. Survey questionnaires from 213 respondents were obtained from two large-scale surveys were sent to selected members of Thailand accountant, and Thailand computer to test the research framework. The results indicate that the top five critical factors for ensuring BDA in accounting were: 1) information technology strategists; 2) top management commitment, 3skills development in BDA, 4) technology capability, and; 5) competitive environments. All factors were statistically significant at the 0.05 level. Therefore, it is now clear which factors are influencing BDA in accounting system and which of those factors are critical success factors for ensuring DBA in accounting system successes.