Adaptive Research on the Development Model of Agricultural Super-Product Supply Chain Relying on "Internet +"

China is a large country in the production and consumption of agricultural super-products, where the traditional agricultural super-product supply chain is in conflict with the supply chain, such as the slow production, insufficient sales points, high logistics costs, and imperfect information. From the perspective of the consumer perception perspective, analysis is performed in this paper. Through a questionnaire survey, sample data are obtained from the product quality, processing performance, logistics, sales and after-sales service design questions of the agricultural super-product supply chain. SPSS 18.0 software is used to perform reliability and validity analysis. The KMO and Bartlett tests are conducted to study the consumer perception experience and perform principal component analysis, correlation analysis, twiddle factor analysis, and regression analysis. The results show that the comprehensive information of agricultural super-product supply under the "Internet +" O2O model is complete, which can provide consumers with better online and offline product quality, with better sales, after-sales service, logistics, and processing performance. In addition, suggestions for further development are put forward.