Digitalization and Visual Platform Build-up of Traditional Handicraft Culture in Jiangsu Province

The new background of The Times puts forward new requirements and inspirations for Jiangsu traditional handicraft culture. In the background, gradual decline of traditional handicraft culture was depicted. It is based on the double attributes of visibility and invisibility of visual design, combining Jiangsu traditional handicraft culture inheritance with modern visual aesthetics. It analyzes some representative cases of traditional handicraft cultural brands in China, explores the ways and means of creating traditional handicraft brands in the new era. The inheritance and innovation of traditional handicrafts in Jiangsu need to take advantage of the emerging visual platform, strengthen the visibility of traditional handicraft culture, and enhance the emotional sustenance with the public. By creating brand image, it is demanded to design innovative products and expand new media propaganda to revive local handicraft culture in Jiangsu region. This will play a certain role in promoting the inheritance and international development of traditional handicraft culture in Jiangsu and even the whole country.