Analysis of the Effect of Trust on Purchase Intention in E-Commerce Integration for Vendors & Event Organizer

Event Organizer is a professional service provider of organizing events in order to organize the entire series of events to suit the expected goals. This research aims to determine the Event Organizer integrated with e-commerce such as Tokopedia, Bukalapak, Blibli, Lazada and Shopee, so that it can be accessed by customers and vendors providing event needs easily. Some factors that influence customer behavior so that they are interested in using Event Organizer services are by using Perceived Value, Service Quality, User Satisfaction, Trust, and Purchase Intention variables. This research produces several hypotheses that will illustrate the interrelationship between variables and the effect on variables. The hypothesis will be validated using an online survey involving 100 respondents. The results of the questionaire will be tested using SmartPLS software so that it is accurate. This research shows that many factors influence customers in deciding to use Event Organizer services. The results showed that the influence of trust has a positive effect on purchase intention.