Measuring Consumer Trust in Online Booking Application

This research was conducted to analyze the Review and Rating of Jakarta's consumer confidence in conducting Queue Online Booking based on the Technology Acceptance Model (TAM). The variables used are Perceived Ease of Used, Perceived of Usefulness and Behavioral Intention to Use of the main Technology Acceptance Model (TAM) variables that can be influenced by Trust, Review and Rating. This study aims to determine the impact of the Review and Rating by adding a new variable that is trust. Respondents in this study used the Structural Equation Modeling (SEM) method with 110 respondents collected from internet users who have made online bookings. Respondent data is reduced because some do not comply with the provisions of the study to 100 respondents. The results obtained from this study proved that trust variables influence and increase consumer confidence in conducting online booking queues. Both Rating and Review have an influence on Trust. The Review of Trust is more influential than the Rating of Trust, this is evidenced by the p-value Review of Trust (0,000) is lower than the p-value Rating of Trust (0,026). Therefore, online marketplace companies must make and improve reviews and ratings as one of the main marketing tools to increase consumer confidence and company revenue.