Short Videos Bring Opportunity for Internet Celebrities Under New Media Environment

In recent years, people from all walks of life pay close attention to short videos because of the evolution of new media, more needs for entertainment, improvement of network environment, and rise in popularity of smart devices. Being a newly developed media and a new way of spreading information, it has become the major forms of production for content creating entrepreneur and internet celebrity. The word “internet celebrity” (or called “Wang-Hong” in Mandarin Chinese) becomes a frequently appearing word on the Internet. Great popularity of mobile terminal makes short videos become an important way for receiving information and a way of entertainment for the public, so as to make good use of their fragmented time, and hence, “internet celebrity economy” has developed. Short videos have gradually developed into a new type of media by its own advantages; it creates an alternative to the traditional one. Rise of these short videos was generation-driven. The paper will analyze the current domestic and foreign developing situation of short videos, and discuss how to hold the opportunity brought by short videos to internet celebrity economy.