The Willingness of Information Exchange on Social Media Environment

Social media has become an attractive platform for users to exchange ACG information with others. The social media platforms online for ACG creative artifact work sharing support artists at every level by offering a range of services to connect, inform, educate and promote digital artists worldwide together. However, little research has been done to identify the determinants of ACG information exchange on the social media environment. By integrating aspects of users' satisfaction and perceived interactivity, this study proposes a research model to investigate the antecedents of users' willingness on ACG information exchange in social media.