A Framework for Measuring the Influence of Government Social Media Accounts

The huge flow of data generated by social media helps governments identify the scope of problems and establish responsive political mobilization models. The extent of the government's influence on the public through social media is a key factor in this process. Both existing research and practical applications tend to evaluate the influence of government social media accounts (GSMAs) according to their role in information dissemination, which may not fully reflect the ability of GSMAs to influence the effectiveness of their political agenda. This study attempted to establish a policy-agenda-oriented GSMA evaluation framework.