Productivity Evaluation and Competitiveness through Microenterprise Management Training and Coaching at Panama and West Panama: Case Study

Microenterprises studies are important for the development and growth of the countries, because they improve the gross domestic product and employment. Our investigation objectives were to evaluate the actual productivity of the seventeen (17) microenterprises from Panama and West Panama provinces using surveys and interviews to the micro entrepreneur so to have knowledge of the reality of their businesses. It resulted that limited knowledge in administrative and managing issues before they received their training with the diplomate in Micro, Small and Medium Enterprise Management. However, after applying the methodology during nine modules on enterprise managing, a final work and three months coaching their business results where improved. The results of this investigation are based in two (2) microenterprise case study six months after the teaching and coaching process concluded. They concluded that microenterprises can improve their functional areas with training and using methodology and technical tools.