Culture Values of Bali Bridal Makeup As Heritage Communication

Bali has a unique and distinctive culture, one of which is the Bridal Makeup called Payas Bali Agung. The purpose of this study is to describe the shape and meaning of Balinese bridal make up for the Brahmin caste and discover the cultural value of Balinese bridal make-up. This study is a qualitative research. Cultural theory was used to analyze the data. The Balinese bridal make up comes from the cultural roots of Tri Semaya (three concepts of time and space), about the sustainability and continuity of human life. The value of beauty, simplicity, strength, sincerity, love and submission to God are values ordered through this makeup bridal media.