An Integrated Value Evaluation of Passenger Based on Aviation Social Network

It is a practical issue to study the aviation passengers in order to promote air plane riders. This paper proposes an improved model of LRFMCps for passenger individual value evaluation by studying the aviation social network. This paper introduces the strength assessment of passenger in the social networks to improve the transition probability of Pagerank algorithm, and realizes the social value evaluation, based on the strength of passenger social relations. It addresses the limitation by solely assessing the individual behaviors of the passengers. The practices of an airline show that the improved integrated passenger value evaluation achieves the benefit of reducing passenger loss while improving the marketing conversion rate. After the adaptation of the proposed model, the passenger loss rate in 2017 decreased by an average of 6.0%, and the total mileage accumulation of potential high-value passenger invited by this model increased by 15.7%. Furthermore, the group ticket marketing activities has increased by 11.2%.