Innovations in Tourism Industry & Development Using Augmented Reality (AR), Virtual Reality (VR)

Over recent times, the evolution of digital technology has become a necessity to stay competitive in tourism and to attract the modern tourist. A new form of digital technology that is used in the public space is Virtual and Augmented Reality. This paper emphasizes on the analysis of scientific & technical aspects of developing mobile AR applications in smart tourism, which provides the necessary information about the destinations and their attractions. We address how the requirements of a user are essential to developing an AR application to attract tourists. We aim to present the technologies for tourism concerning AR and VR. This paper also acknowledges the technological limitations concerning end-user adaption.