Design and Development of Bid Management System for Google AdWords

Accurate analysis of digital marketing data of advertiser firms both enables firms to reach target audience and prevents unnecessary advertisement spendings. For this purpose, in the light of data obtained, optimization in advertisement accounts is needed. Due to the increase in customers' demand to account optimization and; the errors and inefficiencies caused by manual operations, this study has started. 4 new modules are integrated to previously developed autonomous intelligent system of AdresGezgini Inc. R&D Center and explained in this study.