Packaging Local Identity: Redesigning the Brand and Package of Tenteng Malino of South Sulawesi

In this study, the researcher discussed about Tenteng Malino: a traditional snack from Malino, South Sulawesi. The researcher found two problems which related to its brand and package. First, Tenteng Malino did not have a strong brand identity and second, package, as the Tenteng Malino only wrapped with the used printed label and common plastic. The objective of the research is to increase the sale of the Tenteng Malino by redesigning the brand and package of the Tenteng Malino. The result of this research is the package design for Tenteng Malino, which is designed in an informative and persuasive manner.