The Mapping of Strategic Concept Through 5C Model Theory as a Visual Communication Design Tool for Jakarta City Branding

Generating an effective branding for a city with high cultural diversity and complex problem such as Jakarta requires an integrated concept to the system of local governance, stakeholder, business development of future plan and also the acceptance from the citizen. This project-led research will use the theory of 5C model as the basic approach to extract the various design experimentation, analysis and data visualization. The final outcome is a customized brand mapping for Jakarta city as a visual formulation to measure the complex design factors into more adjustable and unified design concept. As the result, numberuous design factors of Jakarta branding and Jakarta tourism could be integrated using the power of design knowledge. In a longer term, the brand mapping is expected to raise the city's tourism global rank effectively.