Data Mining and Forecast Analysis of Business Entrepreneurial Behavior in College Students' WeChat Friend Circle

Data mining refers to the process of searching hidden information from large amounts of data through algorithms. Business entrepreneurship in WeChat Friends Circle has gained more and more popularity among college students because of its advantages of less investment capital, rapid and wide information dissemination, low risk, stable customer base and good marketing channels. This paper constructed the data mining and evaluation index system of Wechat business entrepreneurship behavior on an account of WeChat friend circle and determined the index weight by hap. Taking shenyang city of Liaoning province of China as an example, this paper uses data mining and fuzzy comprehensive evaluation method to carry out case study, and puts forward countermeasures and Suggestions according to the evaluation results.