Examining Effectiveness and User Experiences in 3D Mobile based Augmented Reality for MSU Virtual Tour

A campus tour is a time-consuming event and human resource intensive task. It is not always possible for visitors to visit all the facilities on a one-day tour due to the time limit or some activities on campus that cannot be disturbed. Along with technological advancements, some universities began to use multimedia technology as a supporting media for campus tour activities. This paper presents the mobile augmented reality and virtual tour application for Management and Science University (MSU). This application will able to help visitors in the process of obtaining such information on MSU in a very simple way by augmented reality feature, and let the visitors become familiar with MSU's environment by virtual tour feature. This project also presents the main use cases covered by the application and describes the main feature components. Furthermore, the evaluation of the application based on user testing is also explained.