On Emotional Design Characteristics of Bentwood Chair

The purpose of this study is to investigate the emotions implied in the form of bentwood chairs, and to understand the design features of the product, for helping the planning of the future development of the market, and letting more people familiar with the beauty of bentwood chair. Based on the three levels of emotional design (visceral level, behavior level and reflection level), this study analyzed users' perception of products. The questionnaire survey and the focus groups method were employed to obtain the survey samples, and then the semantic differential method was used to understand the relationship between the bentwood chairs form and emotional vocabulary. The data were statistically analyzed by factor analysis and cluster analysis. The results of the survey were presented in the image map of cross analysis. The image of bentwood chair form was further analyzed and the design trend of bentwood chair was observed. The characteristics of bentwood chairs found out in this study were as follows. 1. The style of bentwood chairs was both plain and modern. 2. The overall form of bentwood chairs tended to be curry and streamline. 3. The overall satisfaction with the comfort and practicality of bentwood chairs was low. 4. The usage environment of bentwood chairs mostly tended to be leisure. 5. The consumer preferences for the design of bentwood chair with explicit style were not easy to change over time.